Speaking Engagements


4 – 8 HOUR(S)

Developing an optimized patent strategy can drive tremendous value for your business or innovation. To unlock this value, participants will first learn the basics of patent law including the players, the board, and the pieces in the patent game. In the second half of the workshop, with a strong foundation in these basics, your team will navigate through 18 possible strategies to determine the approach that will drive the most long term and short term business value. Your team will leave with an improved knowledge of intellectual property and at least one actionable strategy that can be immediately implemented by the business.  


Focus Area #1: What is the patent game and why should you play?

Focus Area #2: Understanding the board, players, and the pieces of the patent game

Focus Area #3: Defining success: What will a valuable patent strategy achieve for your business?

Focus Area #4: Finding the perfect strategy: Navigate through 18 patent strategies to determine those most likely to drive long and short term value for the business

Focus Area #5: Practical implementation considerations for specific technologies when incorporating the optimal patent strategy. 

Following this course, teams will understand the basics of patent law and how the patent game is played. This foundational information will include the different types of patent applications, both in the U.S. and internationally, ownership considerations, where to pursue patent protection, how to manipulate the speed of the process, and how to create value in a portfolio using substantive, perceptive, and deterrence techniques.

Improve Your IP IQ: Patents, Trademarks, Copyrights, and Trade Secrets

1 – 2 HOUR(S)

What is the intellectual property IQ, or “IP IQ”, of your team or group? I will walk your team through the four “buckets” of intellectual property so that your employees, students, or innovation team understand the different types of intellectual property and how each can add business value. The presentation includes practical and fun examples that will keep your group alert and engaged so that they can more readily apply these lessons to real world situations. 


Focus Area #1: What is intellectual property and how does it drive value?

Focus Area #2: Understanding the difference between patents, trademarks, copy rights, and trade secrets using relatable examples

Focus Area #3: How to spot potential IP issues or opportunities in the business

Focus Area #4: How to protect and avoid issues with each type of intellectual property

Focus Area #5: Practical examples of when companies fail to protect

This program will significantly improve the IP IQ of your team by establishing a baseline of knowledge needed to capture IP value and avoid common pitfalls. Your team will leave better equipped to protect new inventions, brand assets, and company secrets. 5


1 – 2 HOUR(S)

For a Startup to disrupt an industry it must effectively create value on a budget. Entrepreneurs may be tempted to avoid the patent process because of perceived cost, but this presentation will introduce options and strategies that can maximize protection using free or affordable techniques. Emphasis is on practical considerations tailored to a specific business model.  


Focus Area #1: Patent basics relevant to startups

Focus Area #2: Free and affordable techniques for basic IP protection 

Focus Area #3: Four specific strategies, including the Lean Patent Model, proven to add value to growth companies for investment and acquisition

Focus Area #4: Practical examples of successful startups using patent strategies effectively

This presentation delivers a lot of practical content that startups need to add immediate and long term value to the business. Once the presentation complete, entrepreneurs will understand how to add business value through substantive, perceptive, and deterrence on a budget. The objective is deliver 10X value on every dollar spent. 


1 – 2 HOUR(S)

Patents are particularly well suited to drive value for medical device and pharmaceutical companies. In many cases, the business’s patent portfolio is a significant value driver that can increase revenue and deter competitors. Numerous considerations such as maximizing patent term, balancing trade secrets, and preventing “me too” products must be factored into an optimal strategy. 

This presentation will help Med-Tech and Pharma companies understand the necessary patent basics required to define an optimal patent strategy for business. Teams will leave this presentation with the tools and strategies to add long and short terms value.  


Focus Area #1: Patent basics relevant to Med-Tech and Pharma companies

Focus Area #2: Balancing trade secrets and patent protection

Focus Area #3: Maximizing patent term

Focus Area #4: Preventing design around and “me too” products

Focus Area #5: International patent protection considerations

After this course, you and your team will be better equipped to establish an optimized patent strategy for the company or innovation. You will learn how to address key considerations unique to Pharma and Med-Tech companies that address key business drivers. You will leave with actionable and practicable information that can be implemented immediately in existing or new strategies. 

In the second half of the workshop, teams will apply this knowledge to determine an optimized strategy for the business from 18 time-tested approaches. Once identified, attendees will be instructed how to implement the strategy in the context of a specific business or innovation for maximum results. 



Most startups operate by the “80/20” rule, which suggests that you can get 80% of the value for 20% of the cost in many circumstances. Early stage companies don’t do everything perfectly, but they also make a lot of unnecessary mistakes that could be easily avoided. After this presentation, you will learn the top 10 painful errors that entrepreneurs frequently make and how to avoid them. 


Focus Area #1: Intellectual property basics relevant to common startup pitfalls

Focus Area #2: Practical examples of startups that have made costly mistakes

Focus Area #3: How to avoid these issues in your business 

Focus Area #4: Inexpensive or free strategies to add intellectual property value to a startup

Learn from the best. Join innovators from all over the world that have learned from Vance how to maximize company value by leveraging patent assets.

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